Western U.S. Agricultural Trade Association Brings Regional Flavors to Center Stage at Flavor Fusion Culinary Showdown at ANUGA 2025

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Posted Sep 7, 2025

Western U.S. Agricultural Trade Association Brings Regional Flavors to Center Stage at Flavor Fusion Culinary Showdown at ANUGA 2025

INDIANAPOLIS, IN – (September 7, 2025) – The World Food Championships (WFC) is proud to announce another exciting addition to its international lineup at the upcoming Flavor Fusion Culinary Showdown during Anuga 2025 in Cologne, Germany. Sunday, October 5, is brought to trade show visitors at ANUGA by Western U.S. Agricultural Trade Association (WUSATA).

Throughout the day, chefs competing in three thrilling head-to-head battles will be challenged to showcase their culinary creativity, incorporating WUSATA region exhibitors’ diverse products as required ingredients. This special event will amplify the WUSATA brand, showcasing its mission to drive the global growth of Western agriculture. It will educate visitors about the state regional trade group, highlight its exhibitors, and create opportunities for companies to learn, connect, and compete more effectively in international markets.

“Anuga is one of the most influential food shows in the world, and the Flavor Fusion Culinary Showdown provides the perfect stage to celebrate the innovation and quality behind American agriculture,” said Mike McCloud, President and CEO of WFC. “We’re thrilled to partner with WUSATA to highlight their exceptional products and to see how our competing chefs transform them into world-class dishes.”

With its mission to promote and expand international markets for Western U.S. food and agricultural companies, WUSATA supports hundreds of businesses across the region by connecting them with buyers, trade opportunities, and global exposure. Their inclusion in the WFC competition not only underscores the growing importance of U.S. agriculture on the global culinary scene but also demonstrates the creative ways these products can inspire new dishes and trends.

The Flavor Fusion Culinary Showdown at Anuga 2025 (October 4–8 in Cologne, Germany) will bring together top chefs, industry leaders, and global food enthusiasts for five days of competition, education, and celebration of food innovation. Each day will feature a dedicated partner, unique required ingredients, and live cooking battles designed to highlight culinary artistry and US product versatility.

The Flavor Fusion Culinary Showdown is a public-private partnership between WFC, the National Association of State Departments of Agriculture (NASDA), and the USDA Foreign Agricultural Service (FAS) in Berlin. With over 7,900 exhibitors and more than 140,000 trade visitors from 200 countries, ANUGA will not only increase brand awareness for WUSATA but will allow the trade show’s international audiences to taste what makes the region’s offerings so distinctive.

For more information about how to get involved with the Flavor Fusion Culinary Showdown at ANUGA; contact Nikki Jackson (nikki@worldfoodchampionships.com). Competitors, partners, and fans of Food Sport can stay up to date on all things related to the World Food Championships by visiting worldfoodchampionships.com or follow World Food Championships on Facebook and Instagram (@WorldFoodChampionships), Twitter (X) (@WorldFoodChamp), and LinkedIn (@WorldFoodChampionshipsHoldings).

About World Food Championships
The World Food Championships (WFC) is the premier food sport competition globally. This multi-day, live culinary event showcases some of the world's best cooks competing for food, fame, and fortune across multiple categories. Each year, thousands of teams vie for a coveted Golden Ticket at official qualifiers to earn their spot at WFC. Since its debut in 2012, the event has attracted participants from nearly 40 countries and every state in the U.S. The 2025 World Food Championships will take place October 16-19 at the Indiana Farm Bureau Fall Creek Pavilion, located at the Indiana State Fairgrounds & Event Center in Indianapolis. For more information, visit WorldFoodChampionships.com.

About the USDA’s Foreign Agricultural Service (FAS)
The Foreign Agricultural Service (FAS) is the lead agency for promoting US agricultural exports and supporting international trade. FAS participates in various trade shows around the globe by organizing USA Pavilions. These pavilions at the shows provide platforms for showcasing products and meeting with potential importers, retailers, and distributors. FAS helps with logistics, booth design, and visibility and promotion within the pavilion and the show.

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Western U.S. Agricultural Trade Association Brings Regional Flavors to Center Stage at Flavor Fusion Culinary Showdown at ANUGA 2025

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