WFC Adds Mixology Championship to 11th Annual Event In Dallas
![WFC Adds Mixology Championship to 11th Annual Event In Dallas](/images/news/2023-wfc-website-slider-mixology-announcement2.jpeg)
Dallas, Texas (Sept 30, 2023): World Food Championships Holdings (WFC) announced today that it will be adding the World Mixology Championships to its 2023 lineup of categories at the 11th Annual World Food Championships this November in Dallas.
An invitational competition, the mixology championship will feature ten world-class bartenders and mixologists from around the globe. Each will be challenged to produce a unique Aperitivo and Michelada, along with an opportunity in the finale to present a dessert cocktail to a distinguished panel of internationally renowned beverage industry judges.
“We are thrilled to add this new championship around spirits and mixology to our food competitions,” said Michael Eaton, CEO of WFC Holdings. “As we expand WFC into international cities and countries, building a world-class platform that celebrates both cocktails and cuisine is critical to our strategic success.”
To develop the new format and process for the mixology competition, WFC has joined forces with Francesco Lafranconi, a world-renowned mixologist, spirits industry educator and icon of cocktail culture. He is the Senior Vice President of Beverage and Hospitality Culture for Carver Road Capital Hospitality Firm.
“This is going to be an exciting addition to the world of mixology and cocktail development,” said Lafranconi, who formerly served as Executive Director of Mixology and Spirits for Southern Glazer Wine and Spirits of America.
“I’m eager to see how some of the world’s best mixologists share their vision and talent with the spirits world through this new competition platform,” commented Lafranconi, who is also a decorated mixologist himself.
Some of Lafranconi’s accolades include the champion of the Bacardi-Martini Grand Prix World Final, the Bartender Hall of Fame Award from Bartender’s Magazine, the Raising the Bar Award from Cheers Magazine, the Mixologist of the Year Award from Nightclub and Bar Magazine, Tales Of The Cocktail’s Golden Spirit Award and Best In Show at the Iron Mixologist Competition. He also holds the Level 1 Sake Certification by the Japanese Sake Council, as well as being an international Cognac Ambassador appointed with Gold Diploma by the B.N.I.C. (Bureau National Interprofessionnel du Cognac).
The inaugural mixology competition at WFC will be held Nov 10th and 11th at the iconic Fair Park in Dallas. A limited number of tickets for the finale, which will include a people’s choice opportunity to vote for the champion, will be available at www.tasteWFC.com through the purchase of SAM'S CLUB™ BITE CLUB FRIDAY ticket.
Stay tuned for more WFC announcements by following the World Food Championships on Twitter (@WorldFoodChamp), Facebook and Instagram (@WorldFoodChampionships. This year’s main event will include more than $430,000 of prize money and will kick off on Wednesday, Nov 9th.
About World Food Championships
The World Food Championships (WFC) is the highest stakes Food Sport competition in the world. This multi-day, live event culinary competition showcases some of the world's best cooks who compete for food, fame and fortune in 12 categories (Bacon, Barbecue, Burger, Chef, Cocktail, Dessert, Live Fire, Rice/Noodle, Sandwich, Seafood, Soup and Vegetarian). Each year as Food Sport kicks off in January, thousands of cook teams try to earn their way into WFC by winning a Golden Ticket at an official qualifier. Almost 40 countries and every state in America have been represented at WFC’s main event since its inception in 2012.
About WFC Holdings, LLC
WFC Holdings, LLC is a partnership between World Food Championships and IMG, a global leader in sports, fashion, events and media. The multi-platform partnership will manage some of the world’s greatest chefs and award-winning cooks, while also developing consumer related products and multi-genre content for linear and OTT networks throughout the world. The organization will also offer sanctioning, licensing, sports training and league development for international growth. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
« Back to News
Subscribe for
Email Notifications SUBMIT
Archive
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- November 2022
- October 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013