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WFC Gains More Flavor With Barbecue Sponsor


WFC Gains More Flavor With Barbecue Sponsor

The 9th Annual World Food Championships (WFC), known as the “Ultimate Food Fight,” has recently revealed its Tournament Chart, which has led its Barbecue competitors looking for additional details about its new category sponsor, La Lechonera Products.

La Lechonera –– a Spanish Marinade company –– isn’t new to the Food Sport community, as it has hosted several virtual WFC qualifying recipe contests during the pandemic period. Since then, the company has enhanced its WFC involvement, as they’ve been named the official sponsor of the 2021 World Barbecue Championship. 

“La Lechonera has been an amazing company and friend to the Food Sport industry, as they opened up many opportunities for aspiring chefs and home cooks to qualify into our Main Event during COVID with their online recipe contests,” said Mike McCloud, President and CEO of WFC. “Now that our competitors have tasted and practiced with their marinades, we’re excited to debut one of La Lechonera’s new products in our main event.”

As the official Barbecue sponsor, La Lechonera will be challenging WFC’s competitors who advance into the category’s Top Ten Round to infuse its new product – La Lechonera Mojo Dry Rub. This barbecue rub, a dry version of their original Mojo Criollo marinade, is an original blend of flavorful and unique spices that adds a fresh and robust taste to any protein with notes of garlic, onion and secret spices.

The pitmaster who receives the highest tournament score while infusing the Mojo Dry Rub will be crowned World Barbecue Champion and earn a seat at the $100,000 Final Table Challenge. 

The La Lechonera team will be shipping out its Mojo Dry Rub to all 2021 registered Barbecue competitors for them to proactively plan and practice with before the big dance this November. Competitors are expected to receive this product within the next few weeks.

“For over 50 years, La Lechonera has brought authentic flavors from our home base of Miami, Florida to homes across the United States. We are thrilled to partner with the WFC, once again, to showcase the unique and creative recipes that the participating Chef’s create. Along with our original Mojo Criollo and various marinades, we are proud to introduce one of our newest products; Mojo Dry Rub. We can’t wait to see and taste the masterpieces the pitmasters come up with,” commented Luis Mejuto, Jr. Vice President of La Lechonera Products.

Stay tuned for more partnership announcements about the upcoming Main Event, which is set to be held inside for the first time at Fair Park in Dallas, Nov. 6-9. Ticketing options for the foodie fest are available at

In the meantime, stay up-to-date on all culinary competition news, by following the World Food Championships on Twitter (@WorldFoodChamp), Facebook and Instagram (@WorldFoodChampionships).

About World Food Championships

The World Food Championships (WFC) is the highest stakes food competition in the world. This multi-day, live event culinary competition showcases some of the world's best cooks who compete for food, fame and fortune in 10 categories (Bacon, Barbecue, Burger, Chef, Dessert, Recipe, Sandwich, Seafood, Soup and Steak). In 2019, more than 450 culinary teams from 11 countries and 42 American states competed in WFC’s Main Event. In August, the 10 Category Champs went head-to-head for a $100,000 bonus that determined a new World Food Champion in a TV special called The Final Table: Indianapolis. While contestants have to earn their way into WFC by winning a Golden Ticket at a previous competition, potential judges are welcome to take WFC’s online certification course that explains the E.A.T.™ methodology. Certified judges then request and receive available seats at the next scheduled WFC event. Click here to learn more about getting certified.

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