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A.1. Steak Sauce to Sponsor World Burger Championship


The World Food Championships (WFC) announced today that A.1. Steak Sauce will be the title sponsor for the World Burger Championship competition that will take place on Friday, Nov. 2, 2012 at Bally’s Las Vegas.


The World Food Championships will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and a prize purse of $300,000. Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional cooking competitions, culminating in a Final Table face-off with celebrity food experts, including Adam Richman, star of the Travel Channel’s “Adam Richman’s Best Sandwich in America” and “Man v. Food: Nation,” presiding as the chief judge.


"The WFC is excited to announce the addition of A.1. Steak Sauce as one our primary sponsors,” commented Richman. “We are thrilled that they will be part of our World Burger Competition and help us deliver a world-class food experience for both consumers and competitors."


“We are very excited that A.1. ® Steak Sauce is sponsoring the World Burger Championship. A.1. Steak Sauce elevates food from good to great. The brand has just as much equity with burgers as it does with steak,” said Rebecca Daugherty, business manager enhancers at Kraft Foodservice. “Consumers are seeking fresher bolder flavors that they cannot experience at home. The classic all-American burger provides consumers with the perfect canvas for flavor adventure. Premium burgers are very on-trend right now because they are delivering exciting new flavors to consumers. We look forward to seeing all the finalists transform a good burger into a great one!”


The 2012 WFC categories will feature classic American cuisine: barbecue, chili, burgers, sandwiches, side dishes, a Champions Challenge featuring winners of online recipe contests, and a World Chef Challenge open to some of the best chefs from America’s greatest food cities. Although A.1. will not be required during the initial burger phase, it will be featured in the secondary and final judging process as the WFC crowns the burger king or queen.


"A.1. Steak Sauce is an iconic brand in the culinary world and we’re excited to have it associated with our event," said Mike McCloud, president of Trybe Targeting, the company that is producing the four-day event. "As the title sponsor for the World Burger Championship, A.1. will be awarding $25,000 in total prize money and helping us celebrate burger artisans in a very unique way.”


For more information about events, opportunities or competitions at the The World Food Championships, visit



Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit and



Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world’s largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit for more information.   


About Adam Richman

Born in Brooklyn, Adam Richman is a television personality, culinary expert and author. Richman, best known for his hosting role in the “Man v. Food” and “Man v. Food Nation” and “Adam Richman’s Best Sandwich in America” television series on the Travel Channel, relishes his role that allows him to become the viewer’s ambassador to all things delicious. Author of “America the Edible,” “A Hungry History from Sea to Dining Sea” and the upcoming “Quest for the Best.”


About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 22-year-old marketing and advertising firm with offices in Nashville, Memphis, Las Vegas and Orlando. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam’s Club National BBQ Tour, the richest competition series in barbeque history. For more information, visit


About Bally’s Las Vegas

Bally’s Las Vegas is one of the Strip’s most exciting resorts, offering guests a classic Las Vegas experience. The 44-acre property is located on the center of the world-famous Las Vegas Strip, across from Caesars Palace and next to Paris Las Vegas. Bally’s Las Vegas features two 26-story hotel towers, offering 2,814 guestrooms, including 265 suites. The resort features eleven restaurants, a relaxing pool oasis, a lavish spa and casino space featuring a Party Pit, poker room, 1,100 slot machines and a first-class Race & Sports Book known for its stadium-style seating and abundance of high-definition television screens. Bally’s Las Vegas is home to Donn Arden’s Jubilee!, the renowned production that has been thrilling audiences since 1981 with its beautiful showgirls, music, lavish sets and spectacular choreography and the world-famous “Sterling Brunch” where guests can indulge in the finest array of food from around the world, including caviar, sushi, lobster and champagne every Sunday. For more information, please visit or to access media materials and request high-resolution images. Find Bally’s on Facebook and follow on Twitter.

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