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The World Food Championships announce Sam’s Club® sponsorship

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Posted May 8, 2012
LAS VEGAS, Nev. – The World Food Championships announced today that Sam's Club® has joined its roster of sponsors by becoming the official supplier of competition meats and supplies for the four-day food festival and cooking competition, slated for Nov. 1-4 in the heart of Las Vegas.

The World Food Championships will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and a prize purse of $300,000.  Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional cooking competitions, culminating in a Final Table face-off with celebrity food experts presiding as the chief judges.

"We're excited to have one of the world's most recognized warehouse clubs associated with our event," said Mike McCloud, president of Trybe Targeting, the company that is producing the four-day event. "Sam's Club has a strong relationship with food competitions throughout America, and their involvement in The World Food Championships will be well received by both food competitors and food enthusiasts."

The 2012 WFC categories will feature classic American cuisine: barbecue, chili, burgers, sandwiches, side dishes, a Champions Challenge featuring winners of online recipe contests, and a World Chef Challenge open to some of the best chefs from America’s greatest food cities.

For more information about events, opportunities or competitions at the The World Food Championships, visit http://www.worldfoodchampionships.com.

 

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About Sam’s Club

Sam’s Club, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading Membership warehouse club offering superior products and services to more than 47 million Members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 34 percent over traditional retailers. To learn more about Savings Made Simple®, visit SamsClub.com, and look for Sam’s Club on Twitter, Facebook and on mobile and iPad® apps. 

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising firm with offices in Nashville, Memphis, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam’s Club National BBQ Tour, the richest competition series in barbeque history. For more information, visit www.trybetargeting.com.

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