PROPAGATE AND WFC HOLDINGS FORM PARTNERSHIP TO PRODUCE FOOD COMPETITION SERIES
Los Angeles/New York – October 31, 2023 – Premiere independent content studio Propagate and World Food Championships Holdings, a partnership between WFC and IMG, have entered into a development partnership to produce a series based on the World Food Championships (WFC).
“The WFC team has built a food competition powerhouse with a wide range of live events around the world and across the U.S. We are confident that through this partnership we can develop an equally exciting and unique series that will appeal to broadcast, cable, or streaming outlets globally. We look forward to cooking up some great content together,” said Propagate Chairman and Co-CEO Ben Silverman and Co-CEO Howard T. Owens.
"We are thrilled to be working with Propagate on a series featuring The World Food Championships and the rapidly growing world of food sport,” commented Mike Eaton, CEO of World Food Championships Holdings. “Our goal is to deliver a food competition concept that looks and feels very different. With competitions that feature world-class preparation of food that people cook at home every day, we aim to bring a concept to market that appeals to the masses and sheds more light on the explosive growth of the global food sport community.”
Further detail on the series will be released at a later date.
The World Food Championships is the world’s largest Food Sport competition. This multi-day, live event culinary competition showcases some of the world's best cooks who compete for food, fame and fortune in 12 categories (Bacon, Barbecue, Burger, Chef, Cocktail, Dessert, Live Fire, Rice/Noodle, Sandwich, Seafood, Soup and Vegetarian). Each January Food Sport kicks off with thousands of cook teams trying to earn their way into WFC by winning a Golden Ticket at an official qualifier. Since its inception in 2012, almost 40 countries and every state in America have been represented at WFC’s main event which takes place each November in Dallas, TX.
Peabody Award winning producer and 4-time Emmy®-nominee Michael Rucker will serve as the showrunner for the series. He has produced and directed some of unscripted television’s most game-changing programs across network, cable, and streaming platforms. His credits include “Project Runway,” “Work of Art,” “Fast Foodies,” “Top Chef,” “Masters,” “3,” “The Numbers Game,” and more. Rucker’s “101 Places to Party Before You Die” was named to Wired’s “Best of 2022” TV list.
Founded in 2015 by Ben Silverman and Howard T. Owens, who pioneered the global format business in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. Propagate’s documentary credits include the Emmy-nominated Hillary for Hulu; LFG for HBO Max in partnership with CNN Films; the Emmy® Award-winning, In Her Hands, the Untold franchise, Anna Nicole Smith: You Don’t Know Me, November 13: Attack on Paris, and Haunted for Netflix; Burning and Lore for Amazon Prime Video; recurring true crime series City Confidential for A&E Network; and Notre Dame: Our Lady of Paris for ABC. Unscripted series include American Song Contest for NBC, an adaptation of the iconic Eurovision Song Contest; Go-Big Show for TBS; In Search Of and Kings of Pain for History Channel; Million Dollar Wheels and The Culpo Sisters for Discovery+; Baking Impossible, Prank Encounters, and Latin music competition series La Firma for Netflix. Scripted credits include Rebelde Way for Netflix; Charmed for The CW, Blood and Treasure and Broke for CBS; along with Let’s Be Real and Our Kind of People for FOX, starring Yaya DaCosta and Morris Chestnut. Propagate also created and produced the original podcasts “An Oral History of The Office” with Spotify; and “The Office Deep Dive with Brian Baumgartner” and “XOXO with Jessica Szohr” with iHeartMedia. Propagate’s expanding portfolio of companies includes Electus (You vs. Wild, Running Wild With Bear Grylls, Jane the Virgin, Fashion Star), Big Breakfast (Adam Ruins Everything, Hot Date), Notional (Chopped franchise), and talent management firms Artists First, Authentic Talent & Literary Management and Select Management.
About WFC Holdings
The World Food Championships (WFC) is the highest stakes Food Sport competition in the world. This multi-day, live event culinary competition showcases some of the world's best cooks who compete for food, fame and fortune in 12 categories (Bacon, Barbecue, Burger, Chef, Cocktail, Dessert, Live Fire, Rice/Noodle, Sandwich, Seafood, Soup and Vegetarian). Each year as Food Sport kicks off in January, thousands of cook teams try to earn their way into WFC by winning a Golden Ticket at an official qualifier. Almost 40 countries and every state in America have been represented at WFC’s main event since its inception in 2012.
IMG is a global leader in sports, events and media. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
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