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World Food Championships Announce US Foods as Official Foodservice Provider


Trybe Targeting announced today that US Foods, an innovative food company and leading distributor, will become the Official Foodservice Provider to the 2013 World Food Championships (WFC). The World Food Championships will take place Nov. 7-10 in Las Vegas.

The second annual World Food Championships will bring almost 500 competitors from the biggest and best food competitions around the world, including online recipe contests, into an ultimate food fight for fame and fortune. Following a tournament-style format across seven iconic food categories, the WFC will culminate with a Final Table showdown where category champions will face potential elimination in front of a live audience and a discerning panel of culinary celebrities.

“At US Foods, we’re passionate about food and love seeing that same passion among the World Food Championships competitors,” said Pietro Satriano, chief merchandising officer, US Foods. “We make it our mission to provide chefs and restaurateurs with unique and innovative products that help them showcase their culinary talent, and we are thrilled to be a part of this event and help this year’s competitors develop their winning dishes and celebrate their success.”

With more than $300,000 in cash and prizes up for grabs, food champions from all walks of life will enter the World Food Championships for a chance to claim their share and earn their way to the Final Table. The official categories of competition include BBQ, chili, burger, sandwich, recipe (with a pasta focus), dessert and bacon.

“The stakes, the rewards, the impact is all getting bigger and bigger,” said Mike McCloud, President/CEO of Trybe Targeting, the company that created and produces the four-day event. “US Foods is one of the most respected companies in the food industry, and we’re thrilled to have them on board with the World Food Championships. They’re already helping us develop exciting programming and product competitions that will help us expand and celebrate the sport of food.”

As the Official Foodservice Provider, US Foods will be providing exclusive pantry items and pantry support for the World Food Championships and its competitors. The US Foods pantry will include up to 12 exclusive featured items and additional general food items for use by competitors during rounds of competition. Specific details regarding the US Foods pantry, items and access will be released at a later date.

US Foods will also provide WFC attendees and competitors with an exclusive sneak peek into the product innovation process with main-stage cooking demonstrations by finalists in the Next Top Product contest, the company’s annual competition to discover the latest trends and developments in the food service industry.

For more information about events, opportunities or competitions at the World Food Championships, visit and stay in the food champ chatter on and on Twitter (@WorldFoodChamp).


About US Foods


With approximately $22 billion in annual revenue, US Foods is the 10th largest privately held company in America. As one of America’s great food companies and leading distributors, US Foods is Keeping Kitchens Cooking and making life easier for more than 200,000 customers, including independent and multi-unit restaurants, healthcare and hospitality entities, government and educational institutions. The company offers more than 350,000 products, including high-quality, exclusive brands such as the innovative Chef’s Line, a time-saving, chef-inspired line of scratch-quality products, and Rykoff Sexton, a premium line of specialty ingredients sourced from around the world. The company proudly employs approximately 25,000 people in more than 60 locations nationwide. US Foods is headquartered in Rosemont, Ill., and jointly owned by funds managed by Clayton, Dubilier & Rice Inc. and Kohlberg Kravis Roberts & Co. Discover more at


About Trybe Targeting


Trybe Targeting was launched in 2009 as the food and enthusiast marketing pision of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Las Vegas, and Tampa, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World's Championship Chili Cookoff. Trybe Targeting also helped develop the 2011 Inaugural Sam’s Club National BBQ Tour, the richest competition series in barbecue history.

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