INTRODUCING THE

Show our all-star panel of culinary critics you've got what it takes to battle for big cash in Vegas. Winners from each FoodChamp Challenge will win qualification and FREE entry to compete in the 2013 World Food Championships!

The Dessert Challenge is on!
Submit by 5/28




LATEST NEWS
Volunteer applications now available
The World Food Championships is now accepting volunteer applications for the 2013 event! Please be sure to share your culinary/food service background... READ MORE
Win FREE Entry into the World Food Championships
Looking for that elusive golden ticket entry into the World Food Championships?    Well that dream may just be a pinch and a dash away! &nb... READ MORE
World Food Championships to host Rancher's Reserve Beef Cup Final Event
The final competition event of the 2013 Rancher’s Reserve® Beef Cup will take place in Las Vegas at the World Food Championships on Thursday... READ MORE
Overview of the 2012 WFC

About Trybe Targeting

Trybe TargetingTrybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising firm with offices in Nashville, Memphis, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam’s Club National BBQ Tour, the richest competition series in barbecue history. For more information, visit www.trybetargeting.com.

Mike McCloud - President/CEO

Mike McCloud -- mm.jpgA 20-year veteran of strategic marketing, grass-roots advertising and event promotions, McCloud has an unparalleled understanding of the breadth and depth of competitive food events and enthusiast-based platforms. Through his parent company, MMA Creative Inc, and its food division, Trybe Targeting, he has developed national, regional and local initiatives that connect brands with fans in compelling, results-based programs throughout America. He has served as the chief marketing strategist over the past 6 years for the Kansas City Barbeque Society and subsequently the International Chili Society. From national product samplings and roll-out campaigns to culinary demo-tainment experiences, Trybe Targeting has the ability like no other firm to scale and deploy more than 500 culinary experts at more than 700 food contests, all synchronized and focused on solutions-based, integrated ROI programs. As the ultimate destination for food sport, the World Food Championships have been developed and designed to serve as the annual crescendo of these culinary capabilities. 

Larry Oliphant - Chief Strategy Officer

Larry Oliphant -- lo.jpgLarry has led the way in strategic consumer marketing for more than 20 years. “The focus must be on the relevance and results, to effectively deliver a real ROI for corporations. For too long the focus has been on the tasks of sales-based marketing and not enough time or energy spent on the connection between the consumer, the brand and the engaged experience,” says Oliphant. Fortune 500 companies, and many of the Fortune 50 (including Kraft, General Motors, Ford, and Microsoft Business Solutions) have turned to Oliphant for development, enhancement and delivery of strategic direction and programming that moves the consumer all the way to the check-out counter and cash register. Active Food, Food Sport and Enthusiast-based marketing is now where Larry focuses his enormous experience and dynamic creativity. “Where and when a brand can meaningfully and relevantly intersect with a consumer in their identified interests, even accelerate a consumer’s enjoyment of his or her personal pursuits, the brand and the consumer can find mutually beneficial alignment. The only real result of great marketing is a customer transaction or an experience that drives that behavior. The World Food Championships, Food Sport and Active Food are the perfect platform for both endemic and non-endemic brands to deeply connect with today’s engaged consumer.” EAT – engage, activate, triumph - is Oliphant’s bottom line to results-based marketing.

Participant Agreement

Thank you for agreeing to participate in the World Food Championship. This Agreement shall constitute an agreement between You and the World Food Championship, its agents, assignees, licensors and benefactors (collectively the “WFC”) and shall govern your participation in the WFC. By checking the box that appears beneath this Agreement when registering, you electronically sign this Agreement and agree to be legally bound by all of the terms, conditions and notices contained or referenced herein.

The WFC is producing a series of events that will be held from November 1, 2012 through November 4, 2012 in Las Vegas, Nevada (hereinafter singularly or collectively the “WFC Event”). The WFC Event shall include but not be limited to competitive cooking competitions in the categories of barbecue, chili, hamburger, sandwich, sides, chef challenge, and champion's challenge (hereinafter “WFC Categories”), as well as consumer events related to the WFC Categories. The WFC may add or discontinue any of the WFC Categories at any time. It is understood that the WFC may film, document, record, or transcribe the WFC Event and the WFC may develop, author or produce content based on the WFC Event or the WFC Categories (hereinafter "WFC Content").

You have agreed to participate in one or more WFC Event. You agree to be bound by the terms, conditions and rules of participation as detailed in this Agreement, posted on the website of the WFC (www.worldfoodchampionship.com), and disseminated to You by the WFC, whether by mail, e-mail or in person. The WFC assumes no responsibility for accidents, illnesses, disabilities, monetary loses or any other loses incurred by You during the WFC Event, or during travel to or from the WFC Event. Your participation is conditioned on your adherence to these terms, conditions and rules. The WFC may revoke your right to participate in the WFC Event at any time, subject to the return of any entrance fee or partial deposit if applicable.

As a material term of condition for participating in the WFC Event, You agree to provide the WFC with a minimum of one (1) recipe per contest, demo, or event that you participate in (hereinafter “Materials”). You will retain copyright and ownership in any Materials. However, You hereby grant the WFC irrevocable royalty-free permission to use Materials in any and all media in perpetuity throughout the world, including but not limited to motion picture, television, book publication, merchandising, testimonials, advertising, infomercials, commercial tie-ups, product licensing, online and interactive media or any other technology now in existence or hereafter utilized. When reasonably possible, You will be afforded credit for any use of Materials, but You will not receive any other form of compensation or consideration. You hereby waive any droit moral rights in and to the Materials. Nothing herein guarantees that Materials will be used in any manner.

As a qualifier/participant into the WFC, you hereby consent to the non-exclusive use of your name, likeness, presence, presentation, and performance in connection with the WFC Event or the WFC Content, in any and all forms of media, whether related to a promotional or marketing effort or a for-profit endeavor undertaken by the WFC. Such usage shall only be in direct connection with the WFC Event or in connection with the publication, distribution or other exploitation of the WFC Content.

As a category finalist, winner or Final Table participant, you will be compensated through the appropriate WFC prize purse and as a result hereby consent to the exclusive use of your name, likeness, presence, presentation, and performance in connection with the WFC Event or the WFC Content, in any and all forms of media, whether related to a promotional or marketing effort or a for-profit endeavor undertaken by the WFC. Such usage shall only be in direct connection with the WFC Event or in connection with the publication, distribution or other exploitation of the WFC Content and/or its partners and sponsors.

You hereby grant the WFC the right to record Your name, likeness, image, voice, sound effects, interview and performance on ?lm, tape, or otherwise (the "Recording"), edit such Recording as the WFC or any third party licensee of the WFC may desire. You hereby grant the WFC the permission and right to use or authorize the use of the Recording or any portions thereof in all markets, manner, formats and media, whether now known or hereafter developed, throughout the world, in perpetuity. If the WFC is required to provide any further release or permission from You for the use of the Recording, You agree to provide such release within two (2) weeks of receipt of a request for permission.

You agree to indemnify and hold harmless the WFC and its directors, officers, managers, staff members, volunteers, agents, licensees and any seller from and against all losses, expenses, damages and costs, including reasonable attorney’s fees, resulting from any violation of this Agreement, or the failure to fulfill any obligations relating to your participation in the WFC Events, incurred by You.

This Agreement shall be governed by and construed in accordance with the laws of the State of New York. Should any provision of this Agreement be void or unenforceable for any reason, such provision shall be deemed omitted and this Agreement with such provision omitted shall remain in full force and effect. This represents the complete agreement between us. The WFC reserves the right to modify this Agreement at any time, in which case the WFC will make an online announcement on its website and contact You by e-mail, if a valid e-mail address is provided and is still active at the time of notice, which will be deemed sufficient notice.